泰裤辣tài kù là

So cool

tài kù là!泰裤辣!So cool!

灯灯, the Dengdeng mascot, in black sunglasses and a silver jacket, pointing at the viewer

is a sound-alike spelling of , “so cool!”. Since spring 2023 people have used it to praise something in an over-the-top way.

Took off
2023
Started in
A concert speech
Today
Fading

What it means

The characters mean “Thai trousers, spicy”, which is nonsense: they are there for the sound. Said with a lot of energy, comes out as tài kù là.

How people use it

Today it is mostly ironic. People write it to praise something that is not cool at all, or to make fun of their own excitement.

琦琦
  1. ,!

    kàn, wǒ zì jǐ zuò de shū jià!

    Look, I built this bookshelf myself!
  2. !

    tài kù là!

    So cool!
  3. jiù shì yǒu diǎn wāi

    It’s a little crooked, though.
  4. wāi yě tài kù là

    Crooked is cool too.

More examples

  • ,!

    zhè gè wǔ tái shè jì, tài kù là!

    This stage design is so cool!

  • ,!

    tā yí gè rén qí chē qù le hǎi biān, tài kù là!

    He biked to the sea all by himself. So cool!

Where it came from

The speaker was the singer , Wang Linkai. In a 2023 speech to his fans, he said, in short, that he was a stubborn person, and that if you could be like him, he thought that was . Sources disagree on the stage: some name a music festival in Shenzhen in March 2023, others a TV show.

Clips of the line went viral on Douyin and Bilibili from late April to May 2023, and remixes put it everywhere. By the end of the year, many users called it the most overused meme of 2023.

The original. A clip of the singer speaking to his fans from a stage. Jiemian wrote about the meme in 2023. Jiemian (in Chinese)

Sources

Checked November 2026. The picture at the top is our own drawing of 灯灯. It is not the original meme image.

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