PUA

Manipulation

bié PUA wǒ!别PUA我!Stop messing with my head!

灯灯, the Dengdeng mascot, holding a wooden puppet control bar with loose strings, looking sly

PUA comes from the English “pick-up artist”. In Chinese it means emotional manipulation: making someone feel small until they believe every problem is their own fault.

Took off
2020
Started in
English dating slang
Today
Now everyday Chinese

What it means

PUA is a verb as well as a noun. PUA means “he manipulates me”, PUA means “I got manipulated”, and PUA means talking yourself down.

A psychologist writing in The Paper in 2020 named two parts: the other person makes you feel bad, and then makes you feel that it is your own fault. It is a long pattern, not one rude remark.

People say the letters one by one: P, U, A.

How people use it

PUA is common in talk about bosses, partners and parents. It names a real problem, so use it with care when you talk about someone else.

Among friends it is also a light joke: PUA when a friend says your cooking could be better.

灯灯
  1. ?

    wǒ zuò de dàn gāo zěn me yàng?

    How’s my cake?
  2. ,,,

    hái xíng, jiù shì yǒu diǎn tián, yǒu diǎn yìng, yǒu diǎn xiǎo

    Not bad. Just a bit sweet, a bit hard, a bit small.
  3. PUA?

    nǐ shì zài PUA wǒ ma?

    Are you messing with my head?
  4. ,

    kāi wán xiào de, wǒ yǐ jīng chī le sān kuài

    Kidding. I’ve already had three slices.

More examples

  • ,PUA?

    lǎo bǎn tiān tiān shuō wǒ néng lì chà, zhè shì zài PUA wǒ ba?

    My boss says I’m useless every day. That’s manipulation, right?

  • PUA,。

    bié zài PUA zì jǐ le, nǐ yǐ jīng zuò de hěn hǎo le.

    Stop talking yourself down. You’re doing really well.

Where it came from

In English, a pick-up artist is a man who uses and teaches scripted tricks to get dates. Chinese took the letters with a broader meaning: control through put-downs, in love, at work or at home.

By 2020 the word was in everyday use. That July, PUA, “workplace PUA”, spread after a singer published a recording of a meeting at her management company, The Paper’s writer noted.

Shanghai’s put PUA second on its list of the ten internet phrases of 2022, The China Project reports. In 2024 the linguist Victor Mair noted that people use it about relationships, family and work, and often say they “PUA” themselves.

Sources

Checked November 2026. The picture at the top is our own drawing of 灯灯. It is not the original meme image.

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