PUA
Manipulation
别PUA我!Stop messing with my head!

PUA comes from the English “pick-up artist”. In Chinese it means emotional manipulation: making someone feel small until they believe every problem is their own fault.
- Took off
- 2020
- Started in
- English dating slang
- Today
- Now everyday Chinese
What it means
PUA is a verb as well as a noun. 他PUA我 means “he manipulates me”, 被PUA了 means “I got manipulated”, and PUA自己 means talking yourself down.
A psychologist writing in The Paper in 2020 named two parts: the other person makes you feel bad, and then makes you feel that it is your own fault. It is a long pattern, not one rude remark.
People say the letters one by one: P, U, A.
How people use it
PUA is common in talk about bosses, partners and parents. It names a real problem, so use it with care when you talk about someone else.
Among friends it is also a light joke: 别PUA我 when a friend says your cooking could be better.
我做的蛋糕怎么样?
How’s my cake?还行,就是有点甜,有点硬,有点小
Not bad. Just a bit sweet, a bit hard, a bit small.你是在PUA我吗?
Are you messing with my head?开玩笑的,我已经吃了三块
Kidding. I’ve already had three slices.
More examples
老板天天说我能力差,这是在PUA我吧?
My boss says I’m useless every day. That’s manipulation, right?
别再PUA自己了,你已经做得很好了。
Stop talking yourself down. You’re doing really well.
Where it came from
In English, a pick-up artist is a man who uses and teaches scripted tricks to get dates. Chinese took the letters with a broader meaning: control through put-downs, in love, at work or at home.
By 2020 the word was in everyday use. That July, 职场PUA, “workplace PUA”, spread after a singer published a recording of a meeting at her management company, The Paper’s writer noted.
Shanghai’s 语言文字周报 put PUA second on its list of the ten internet phrases of 2022, The China Project reports. In 2024 the linguist Victor Mair noted that people use it about relationships, family and work, and often say they “PUA” themselves.
Related memes
Sources
- The Paper: “What is PUA? It makes you doubt yourself”, July 2020 (in Chinese) (thepaper.cn)
- The China Project: China’s top buzzwords of 2022 (thechinaproject.com)
- Language Log: PUA, August 2024 (languagelog.ldc.upenn.edu)
Checked November 2026. The picture at the top is our own drawing of 灯灯. It is not the original meme image.

Ten Chinese memes
One Chinese internet meme every three days for a month: where it came from, what it means and how to use it.




