山寨shān zhài

Knock-off

zhè shì shān zhài de ba?这是山寨的吧?That’s a knock-off, right?

灯灯, the Dengdeng mascot, proudly showing a chunky toy-like phone with too many buttons

literally means “mountain stronghold”. Since the 2000s it has also meant a knock-off: a cheap copy of a brand product, or an unofficial version of something famous.

Took off
2008
Started in
Copycat phones
Today
Now everyday Chinese

What it means

The old meaning is a fort in the hills where outlaws hide, as in the classic novel Water Margin.

The new meaning covers anything copied: a is a knock-off phone, and a bag copies a famous brand. It also came to mean “unofficial” or “homemade”, as in an amateur version of a famous TV show.

How people use it

is now ordinary Chinese. You use it for a fake product, and as a joke for anything that looks like a cheap copy of the real thing, from a cake to a costume.

里昂
  1. ,

    wǒ zài yè shì mǎi le gè xīn ěr jī, cái wǔ shí kuài

    I bought new earbuds at the night market. Only 50 yuan.
  2. ?

    zhè gè pái zi zěn me pīn cuò le?

    Why is the brand name misspelled?
  3. ??

    á? shān zhài de?

    What? They’re knock-offs?
  4. ,

    wǔ shí kuài, nǐ shuō ne

    For 50 yuan? What do you think?

More examples

  • ,。

    zhè gè bāo shì shān zhài de, cái yì bǎi kuài.

    This bag is a knock-off. It was only 100 yuan.

  • 。

    wǒ men zì jǐ pāi le gè shān zhài bǎn de guǎng gào.

    We filmed our own homemade version of the ad.

Where it came from

The knock-off sense comes from Cantonese, where described small, unbranded workshops. In the mid-2000s, small factories in the Pearl River Delta made cheap phones that copied the look of famous brands, and people called them .

In 2008 the word spread from phones to almost everything. , a magazine about language use, put first on its list of the ten most popular phrases of 2008. It noted that the word had widened from fake products to mean “of the people” or “unofficial”.

The original. There is no single image. The word started with copycat phones: cheap handsets made to look like famous brands. Wikipedia’s article on shanzhai describes them. Shanzhai, Wikipedia

Sources

Checked November 2026. The picture at the top is our own drawing of 灯灯. It is not the original meme image.

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