山寨
Knock-off
这是山寨的吧?That’s a knock-off, right?

山寨 literally means “mountain stronghold”. Since the 2000s it has also meant a knock-off: a cheap copy of a brand product, or an unofficial version of something famous.
- Took off
- 2008
- Started in
- Copycat phones
- Today
- Now everyday Chinese
What it means
The old meaning is a fort in the hills where outlaws hide, as in the classic novel Water Margin.
The new meaning covers anything copied: a 山寨手机 is a knock-off phone, and a 山寨 bag copies a famous brand. It also came to mean “unofficial” or “homemade”, as in an amateur version of a famous TV show.
How people use it
山寨 is now ordinary Chinese. You use it for a fake product, and as a joke for anything that looks like a cheap copy of the real thing, from a cake to a costume.
我在夜市买了个新耳机,才五十块
I bought new earbuds at the night market. Only 50 yuan.这个牌子怎么拼错了?
Why is the brand name misspelled?啊?山寨的?
What? They’re knock-offs?五十块,你说呢
For 50 yuan? What do you think?
More examples
这个包是山寨的,才一百块。
This bag is a knock-off. It was only 100 yuan.
我们自己拍了个山寨版的广告。
We filmed our own homemade version of the ad.
Where it came from
The knock-off sense comes from Cantonese, where 山寨 described small, unbranded workshops. In the mid-2000s, small factories in the Pearl River Delta made cheap phones that copied the look of famous brands, and people called them 山寨手机.
In 2008 the word spread from phones to almost everything. 咬文嚼字, a magazine about language use, put 山寨 first on its list of the ten most popular phrases of 2008. It noted that the word had widened from fake products to mean “of the people” or “unofficial”.
The original. There is no single image. The word started with copycat phones: cheap handsets made to look like famous brands. Wikipedia’s article on shanzhai describes them. Shanzhai, Wikipedia
Related memes
Sources
- China News Service: the ten phrases of 2008 (in Chinese) (chinanews.com)
- Shanzhai, Wikipedia (en.wikipedia.org)
Checked November 2026. The picture at the top is our own drawing of 灯灯. It is not the original meme image.

Ten Chinese memes
One Chinese internet meme every three days for a month: where it came from, what it means and how to use it.



